Industry
Design
Client
Tribute
Tribute • Student Group • Visual Language and Social Media

Launching Tribute, a student group that decentres the west in design education.
An idea born from four university students' frustration with the lack of PoC representation in higher education curriculum resulted in the creation of Tribute, a student group that aimed to explore design influence outside of the euro-centric lens it's taught through. From the wordmark's variable nature to the color palette's vibrancy, each element of the Tribute visual language was chosen with purpose. Our approach utilised vibrant, powerful gradients to invoke a feeling of warmth and represent the idea of varied identity, creating a visual language that seamlessly resonates with the individual.
