Overview
Greater Things set out to grow and deepen their visual presence, with a particular focus on brand development & social media.
Greater Things set out to grow and deepen their visual presence, with a particular focus on brand development & social media.
Aims
Expand the existing Greater Things brand by developing new assets for use across content. Increase Greater Things’ visibility on social platforms. Establish a cohesive visual identity that would carry consistently across every social touchpoint.
CLIENT
Greater Things Agency
YEAR
2026
DELIVERABLES
Brand development Social media marketing
ROLE
Creative direction
Approach
The approach was to evolve what already existed rather than start from scratch. Updating existing brand assets, adding new ones to expand the toolkit, and building a framework flexible enough to adapt across social media’s different formats and contexts.
Solution
I acted as the main studio resource to action GT Social post ideas. I got to work on delivering a regular rhythm of posts, growing our online audience from near zero to over 400 followers on LinkedIn. I made impactful progress on adding depth to Greater Things’ core brand elements, such as introducing gradients into the circles in place of flat fill colours. The Greater Things colour palette, circle motif, and signature swoosh were repurposed and recombined in new ways, forming a cohesive visual language that stayed true to the brand while giving it room to breathe across social media.
Client testimonial
Aurin developed a strong visual aesthetic for the company’s social media channels, an endeavour the business was struggling to keep a good rhythm with prior to his arrival. The work Aurin has carried out here has been incredible, he’s always been a strong team player and a talent within our creative department.
Matt Collie - Creative Lead @ Greater Things Agency
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