CLIENT
Nokia
YEAR
2025
DELIVERABLES
Web-based browser demo
ROLE
Designer
Overview
Nokia knew they could deliver incredible infrastructure solutions by the bucketload. They just needed the audience to realise it. So we had to conjure up a flexible way to explain and prove the cost and societal benefits of running a modern data center powered by Nokia.
Nokia knew they could deliver incredible infrastructure solutions by the bucketload. They just needed the audience to realise it. So we had to conjure up a flexible way to explain and prove the cost and societal benefits of running a modern data center powered by Nokia.
Aims
Convert a report full off extensive industry research into a clear and concise interactive demo. Create a modular and web-based (but offline friendly) demo. Emphasise how Nokia’s approach and technologies could exceed the future needs of global data centers.
Approach
We set out to make a demo that presenters could seamlessly get stuck in, tailoring the storyline to individual audience interests. And proof point-laden interactivity brought Nokia’s research to life, with one cost comparison tool demonstrating how customers could save millions.
Solution
We showcased the evolution of the data center via a dark-to-light metaphor. Real and abstract worlds reflected physical technologies and digital solutions. Slick 3D portrayed future capabilities. Diagrams made complexity simple. Together, we painted a picture of Nokia’s unparalleled knowledge and practices in this space. All the way from macro to micro.
Client testimonial
The best visual representation of the digital twin I’ve ever seen!
Andy Lapteff – Senior Product Marketing Manager @ Nokia
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